Hello! 👋
2+ YearsMeta & Google Ads

I'm Anuj Bharti

A Performance Marketing Specialist

Helping brands scale profitably through Meta Ads, Google Ads, and data-driven performance marketing — turning ad spend into measurable revenue.

🎯 Lead Generation
🚀 Meta Ads
📊 Google Ads
📈 ROAS Optimization
🧾 Analytics
Anuj Bharti
₹2CrAd Spend Managed
₹4.8CrRevenue Generated
4–10xROAS
3,000+Leads Generated
65,186Conversions Driven
13Client Accounts
META ADS ✦ GOOGLE ADS ✦ LEAD GENERATION ✦ ROAS OPTIMIZATION ✦ REMARKETING ✦ KPI REPORTING ✦META ADS ✦ GOOGLE ADS ✦ LEAD GENERATION ✦ ROAS OPTIMIZATION ✦ REMARKETING ✦ KPI REPORTING ✦

about

Performance marketer based in Delhi NCR, running high-ROI paid acquisition across Google and Meta for e-commerce, D2C, and growth brands.

Hi, I'm Anuj Bharti — a results-driven Performance Marketer with hands-on expertise in Google Ads and Meta Ads, currently working as a Google Ads Executive at FK Sports and previously at Cognizant.

I specialize in turning paid media into scalable growth: structuring search, shopping, and Performance Max campaigns from scratch, optimizing feed diagnostics, and implementing robust tracking frameworks across GA4, Google Tag Manager, and Meta Conversions API.

My focus is always where strategy meets measurable return: granular keyword intent, audience segmentation, offer testing, and disciplined budget pacing against the one metric that matters — bottom-line profitability and ROAS.

Quick facts

  • RoleGoogle Ads Executive, FK Sports
  • PriorGoogle Ads Specialist, Cognizant
  • BaseNoida / Delhi NCR, India
  • EducationB-Tech, Computer Science
  • Certifications6x Google Certified Professional
  • PlatformsGoogle Ads · Meta Ads · GA4 · GTM
  • Open toFull-time roles & growth consulting

what i do

I help businesses grow through paid acquisition, conversion-focused creative, and data-driven optimization that shows up in the numbers.

01

Meta Ads

Campaign strategy, lead generation, purchase optimization, and remarketing across Facebook & Instagram.

02

Google Ads

Search campaigns, keyword research, ad copywriting, and performance tracking built for high-intent demand.

03

Lead Generation

Lead forms, WhatsApp and call campaigns tuned for qualified enquiries, not just cheap volume.

04

ROAS Optimization

Audience segmentation, creative testing, and bid strategy to push return on ad spend upward.

05

Budget Management

Daily pacing and scaling decisions across accounts, from ₹1L test budgets to ₹65L+ spends.

06

KPI Reporting

Clear reporting on spend, CPL, CPA, and ROAS using Google Analytics and Google My Business.

case studies

A showcase of the client accounts, campaigns, and optimizations I've run to drive purchases, leads, and measurable return.

scrap uncle

Google Ads & Meta Ads for a scrap pickup and recycling service — scaled to the largest spend in my portfolio.

GOOGLE ADS + META ADS
₹1.11CrTotal ad spend
65,186Google Ads conversions
28,336Meta pickups scheduled
₹100.98Google cost / conversion
10,412Phone calls (Google)
7.31LClicks · 3.98% CTR
₹7.02Meta cost per action
5.02LLanding page views
key insightBuilt city-by-city — Delhi, Gurugram, Noida, Ghaziabad, Faridabad and Bangalore run as separate campaigns so budget, bids and creative follow local demand instead of one national average. On Search, that discipline holds 78.6% impression share in Delhi NCR and 90.7% in Bangalore, with the ad at the absolute top of the page most of the time.
Account screenshots · campaign names blurred for client privacy
Google Ads campaign dashboard for Scrap Uncle
Google Ads — city-wise Search campaigns1 Jan 2025 – 4 Aug 2026 · ₹65.8L cost · 65,186 conversions · ₹100.98 cost/conv · 7.31L clicks · 10,412 phone calls
Meta Ads Manager account overview for Scrap Uncle
Meta Ads — full account, 42 campaigns1 Jun 2025 – 4 Aug 2026 · ₹45.8L spent · 28,336 pickups scheduled · ₹7.02 cost per action · 5.02L landing page views
Meta Ads Manager March performance for Scrap Uncle
Meta Ads — single month snapshotMarch 2026 · ₹3.22L spent · 3,312 pickups scheduled · 52,546 link clicks · ₹6.14 CPC across 39 campaigns
Google Ads auction insights for Delhi NCR
Auction insights — Delhi NCR78.57% impression share · 94.20% top of page · 82.33% absolute top, ahead of every competing domain
Google Ads auction insights for Bangalore
Auction insights — Bangalore90.74% impression share · 94.97% top of page · 91.28% absolute top, outranking share above 88%
partsbaba

Google Ads and Meta Ads for an electronic parts supply-chain brand — Search, Shopping, Performance Max and paid social running together.

GOOGLE ADS + META ADS
₹3.4LGoogle Ads cost
₹3.66CrGoogle conversion value
107xGoogle ROAS (10,723%)
22.4KGoogle conversions
₹1.96LMeta ad spend
1,976Meta purchases
10.43xMeta ROAS
₹20.5LMeta conversion value
47,531Adds to cart
₹99.43Customer acquisition cost
₹1,037Average order value
51%Search impression share
key insightTwo channels doing two jobs — Google Search and Shopping catch people already hunting for a specific part at ₹1.47 a click, while Meta prospecting and lookalikes build the demand. Against amazon.in in the same auctions, the account holds 51% impression share and shows at the absolute top of the page 86% of the time.
Account screenshots · campaign names blurred for client privacy
Google Ads overview for PartsBaba
Google Ads — account overview18 Dec 2024 – 22 Sep 2025 · ₹341K cost · 36.6M conversion value · 22.4K conversions · actual ROAS 10,723.73%
Google Ads campaign breakdown for PartsBaba
Google Ads — Performance Max, Shopping & Search1,67,571 clicks on the top campaign at ₹1.47 avg. CPC · 10.17% conversion rate · ₹13.88 cost per conversion · 83% budget impression share on Shopping
Meta Ads Manager campaigns for PartsBaba
Meta Ads — 12 campaigns1 Jun – 22 Sep 2025 · ₹1,96,471.37 spent · 1,976 purchases · 10.43 average ROAS · ₹20,49,574 conversion value · 47,531 adds to cart
Google Ads auction insights for PartsBaba
Auction insights — vs Amazon and direct competitors51% impression share · 86% absolute top of page, against amazon.in at 46% · 31% overlap with the closest competitor
matri

Google Ads and Meta Ads for a D2C brand — the highest return-on-spend account in my portfolio.

GOOGLE ADS + META ADS
₹30KGoogle Ads cost
₹2.49LGoogle conversion value
8.31xGoogle ROAS (830.95%)
2.94KClicks
₹30,603Meta ad spend
81Purchases
5.91xMeta average ROAS
₹1.81LMeta conversion value
20.39xBest ad set ROAS
385Adds to cart
214Checkouts initiated
₹108.68Lowest cost per purchase
key insightSmall budgets, tight targeting. Rather than scaling spend, the work went into keyword intent and audience quality — which is why a ₹30K month returned 8x on Search and the best Meta ad sets crossed 20x.
Account screenshots
Google Ads performance for Matri
Google Ads — performance snapshot1–18 Jun 2025 · ₹30K cost · ₹249K conversion value · 2.94K clicks · actual ROAS 830.95%
Meta Ads sales columns for Matri
Meta Ads — sales view₹30,603.26 spent · 81 purchases · 5.91 average ROAS · ₹1,81,016 conversion value · 385 adds to cart · 214 checkouts initiated
Best performing Matri ad sets
Best performing ad sets16.36x, 16.82x, 11.77x and 20.39x purchase ROAS · cost per purchase between ₹108.68 and ₹191.08 · 16.11 average across the view
vioc

Meta Ads for a leading cancer care centre — lead form and WhatsApp campaigns built for qualified patient enquiries.

HEALTHCARE · LEAD GEN
₹1.72LMeta ad spend
4.16LReach
225+Lead form submissions
1,225+WhatsApp conversations
11Ad sets live
₹34.74Best cost per conversation
₹133.35Best cost per lead form
2.74Avg. frequency
key insightSensitive category, so the objective mix mattered more than volume — lead forms captured high-intent patients while WhatsApp handled the ones who wanted to talk first, at roughly a tenth of the cost per result.
Account screenshot · ad set names blurred for client privacy
Meta Ads Manager ad sets for VIOC cancer care campaigns
Meta Ads — lead forms & WhatsApp ad sets1 Apr – 4 Aug 2026 · ₹1.72L spent across 11 ad sets · 415,979 reach · lead forms down to ₹133 and messaging conversations down to ₹34.74 per result
ecofreaky

Meta Ads for a D2C brand — conversion-focused targeting and optimization across 21 campaigns.

META ADS · E-COMMERCE
₹6.09LAd spend
3,579Purchases
3.57xAverage ROAS
₹21.7LPurchase value
22,421Adds to cart
₹170Customer acquisition cost
27Ad sets live
21Campaigns
key insightThe top two ad sets carry most of the spend and still hold ROAS around 3x — the rest of the account exists to keep testing new angles without dragging the blended return down.
Account screenshot · ad set names blurred for client privacy
Meta Ads Manager ad sets for Ecofreaky
Meta Ads — 27 ad sets, sales columns1 Jan 2025 – 4 Aug 2026 · ₹6,08,923.89 spent · 3,579 purchases · ₹21,72,142.37 conversion value · 3.57 average purchase ROAS
Best performing Ecofreaky ad set in Meta Ads Manager
Best performing ad set — 5.00x ROAS₹57,019.37 spent · 513 purchases · ₹2,85,178.19 conversion value · 2,599 adds to cart · 1,465 checkouts initiated
jk stone

Google Search campaigns for commercial stone and cladding enquiries — pure B2B lead generation across All India.

GOOGLE ADS · B2B
₹1.69LAd spend
189Lead form submissions
₹892Cost per lead
33Phone calls
13.06%CTR
6,573Clicks
₹25.66Avg. CPC
2.88%Conversion rate
key insightA 13% CTR on Search means the keywords and copy are matched tightly to buyer intent. The cladding campaign delivered three times the leads of the cobble campaign at a lower cost per lead — so that is where the budget went.
Account screenshot · campaign names blurred for client privacy
Google Ads campaigns for JK Stone
Google Ads — B2B lead generation campaigns₹1,68,672.75 cost · 50,345 impressions · 6,573 clicks · 189 lead form submissions · ₹892.45 cost per conversion · 33 phone calls
tabbsz

Meta Ads for an e-commerce brand — a full funnel of prospecting, retargeting and conversion campaigns built for purchases.

META ADS · E-COMMERCE
₹10.47LAd spend
7,863Purchases
3.03xAverage ROAS
₹31.7LConversion value
48Campaigns run
29,308Checkouts initiated
14,282Payment info added
₹2.94Cost per click
key insightForty-eight campaigns across the full funnel — broad prospecting fed the top, dynamic retargeting closed the bottom, and the blended return held at 3.03x on a ₹10L spend.
Account screenshot · campaign names blurred for client privacy
Meta Ads Manager campaigns for TABBSZ
Meta Ads — 48 campaigns, sales ROAS view1 Sep 2024 – 28 Feb 2025 · ₹10,47,150.18 spent · 7,863 purchases · ₹31,74,510.25 conversion value · 3.03 average purchase ROAS · 1.86% CTR

clients

Brands whose paid campaigns I've planned, launched, and optimized across Meta and Google.

10+ Brands Scaled · E-commerce, B2B, Finance & Fitness · Meta & Google Ads

experience

Google Ads Executive

May 2026 – Present · Full-time · FK Sports
Noida, Uttar Pradesh, India · On-site
  • Managed and optimized Google Ads campaigns across Search, Shopping, and Performance Max to scale e-commerce revenue.
  • Owned campaign strategy, feed diagnostics in Google Merchant Center, and tracking with Google Tag Manager & GA4.
  • Executed detailed audience segmentation, negative keyword filtering, and budget pacing for maximum ROAS.

Google Ads Specialist

Sep 2024 – Mar 2026 · 1 yr 7 mos · Cognizant
Gurugram, Haryana, India · On-site
  • Supported global Google Ads advertisers through phone, email, and chat, delivering strategic account resolutions.
  • Handled complex campaign structuring, conversion tracking diagnostics, Google Ads billing, and policy appeals.
  • Audited live ad accounts to identify growth bottlenecks and recommended high-converting paid media strategies.

education

B-Tech

Computer Science
Baba Banda Singh Bahadur Engineering College · May 2020 – May 2024

Licenses & Certifications

6x Google Certified Professional
Google Ads Apps · Shopping · Performance Ads · Analytics · Search

Every campaign I've run has sharpened the same instinct: read the data first, respect the metrics, then scale what performs.

tools & platforms

Enterprise advertising, server-side attribution, and analytics tools deployed to run high-ROI campaigns.

Google Ads
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Merchant Center
Meta CAPI
Looker Studio
Search Console
Semrush
Ahrefs
Screaming Frog
Microsoft Clarity
Strategy • Execution • Optimization • Reporting

licenses & certifications

Official Google credentials and professional certifications validating hands-on campaign expertise.

Google
Google Ads Apps Certification
Issued: Aug 2026 · Expires: Aug 2027
Credential ID: 192187266
Google
AI-Powered Shopping ads Certification
Issued: Aug 2026 · Expires: Aug 2027
Credential ID: 191329168
Google
AI-Powered Performance Ads Certification
Issued: Aug 2026 · Expires: Aug 2027
Credential ID: 191252925
Google
Google Analytics Certification (2026)
Issued: Aug 2026 · Expires: Aug 2027
Credential ID: 191043296
Google
Google Ads Search Professional Certification (2026)
Issued: Aug 2026 · Expires: Aug 2027
Credential ID: 191009690
Google
AI-Powered Shopping ads Certification
Issued: Aug 2026 · Expires: Aug 2027
Credential ID: 190966359

thank you !

Looking forward to working with you.
Anuj Bharti
Anuj Bharti
Performance Marketing Specialist